What’s New in Social Media this Week?

Instagram are rolling out a brand new feature that allows you to “Go Live” with a friend. Which means you can broadcast with a friend, co worker, collaborator at the same time on the same feed or even interview someone. It really has the potential to be a great feature for businesses.

All you need to do is open up the camera as you normally do and select the two faces option and then select Add and this will list anyone that is watching your live story at that time. They select to join and then your screen splits and bam! You’re broadcasting together!

Facebook are currently testing some areas, outside the UK, with a different kind of newsfeed set up. They are trialling separating your friends and family news feed from your Pages and Groups newsfeed. So you would see solely updates from your friends and family in the default newsfeed and select an “Explore” option to see updates from any pages etc you follow. Some of you may have already heard about this and be panicking that it will impede your reach even further than Facebook are already doing, but don’t panic yet. The trial is likely to take months and even when everything has been analysed it may not be something that ever moves forward, and if it does it may not be in this way. Some marketers have suggested this new way of viewing will enable people to see just how boring their friends and family actually are, which made us giggle!

Twitter have announced in the last few days that they are going to create greater transparency for adverts placed on the platform. Specifically, the Transparency Centre will share the following information –

           All ads that are currently running on Twitter, including Promoted-Only ads.

           How long ads have been running.

           Ad creative associated with those campaigns.

           Ads targeted to you.

Users will also be able to report inappropriate ads or give negative feedback. This will enable Twitter to react quickly to remove inappropriate ads and show you more relevant ones to you.

That’s your round up! Have a great week.

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