What is a call to action?

Do you use calls to action on your posts? Do you know what they are?

A call to action is marketing speak for something that tells people what to do next, if you’re selling a product that would be something like ‘Buy it now’ and a link to click.

For a childcare setting it would be something like this;

Message us now to book a tour.
Click here to arrange your free trial day.
Call us now on XXXX for a chat.

You should use calls to action on some of your social media posts, but not all. If you use them on all, it turns every post into a salesy post and it’s important to avoid that.

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