Do you use calls to action on your posts? Do you know what they are?
A call to action is marketing speak for something that tells people what to do next, if you’re selling a product that would be something like ‘Buy it now’ and a link to click.
For a childcare setting it would be something like this;
Message us now to book a tour.
Click here to arrange your free trial day.
Call us now on XXXX for a chat.
You should use calls to action on some of your social media posts, but not all. If you use them on all, it turns every post into a salesy post and it’s important to avoid that.