Top Twitter Tactics

Many of you may think Twitter just can’t be that effective for business given the fact its users are so much lower than the likes of Facebook, at a mere 328 million active users a month. Wrong. Twitter is proving time and time again that it can absolutely help to drive sales to your business and we’re going to share with you the ways to make sure you are making it work for you.

Many of you may think Twitter just can’t be that effective for business given the fact its users are so much lower than the likes of Facebook, at a mere 328 million active users a month. Wrong. Twitter is proving time and time again that it can absolutely help to drive sales to your business and we’re going to share with you the ways to make sure you are making it work for you.

1.  Interact – You can’t just sit there pumping out messages that directly sell your product. People will switch off, if they don’t want that particular item they won’t engage with your post and you won’t get any interaction. Make yourself real and approachable, comment on people’s posts, send them a personal message when they follow you, respond to any comments you receive and post about more than what you’re selling.

2.  Make your profile ping! – You’re limited even on your Twitter profile with what information you can get on there. Make it work for you. When someone clicks onto your profile tell them succinctly what it is you can do for them, make sure your website url is visible and ensure you have a killer image. Images should match your branding, use your company logo if possible and a cover image that reflects what you offer.

3.  Follow – Initially the absolute best way to get followers is to follow people. In a crowded place this is how people get to know you are there. It’s fine to start following friends and family, then branch out to people who have similar interests. Think about who your ideal customer is and search for them using keywords. Quite often people who you follow will check you out and if they see something they like (like your fabulous pimped up profile – see point 2!) then they will click that follow button and see what you have to say.

4.  Twitter Hours – These are a great way to “meet” other businesses. Almost every hour of every day sees a Twitter Hour take place. They are basically themed hours once a day or once a week where people interact using an agreed hashtag for that hour. For example every week day there is #1pmLunch at, you guessed it, 1pm-2pm. People chat to each other using that hashtag in every tweet and the use of the hashtag shows you who is taking part. It’s a great way to build relationships and get to know people as it’s often the same people who show up to certain Twitter Hours. Many areas of the UK have Twitter Hours such as #EnglandHour and #Derbyshire Hour. We’re working on bringing you a full list of Twitter Hours across the UK so look out for it in a future blog post.

5.  Hashtags – When you tweet the only people that see your tweet are your followers, unless you use hashtags. Use these babies and you are opening up another avenue entirely. People often search by hashtag of a topic that is of particular interest to them and if you make sure you stay current and on trend then you can reach an audience way beyond your regular one. So what do we mean by on trend? Well Twitter even makes this easy for you. If you click on the Home page on a desktop or the magnifying glass on your mobile Twitter shows you what are the top ten current trending topics. This is what people are talking about now, right this minute. You will often see hot news topics or tv show titles in this, get in there and chat, we’re always pretty much guaranteed likes and comments when we hashtag a trending topic.

We really hope we haven’t totally mangled your mind with our Twitter Tactics. You really have to just have a go to get to grips with it. However, if you haven’t got the time or the inclination talk to us. This is what we do, and we love it.

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