1. Keep your username simple. No swapping out letters for numbers etc, people won’t remember it.
2. Schedule some posts using Tweetdeck. This way you can spread them out across the week and just pop on when you can, or ensure you still have a presence even if you’re not able to log in.
3. Check out what hashtags are trending and join the conversation. Post using them wherever possible. This will help get content seen by users who may otherwise not have noticed you, and also shows your interest in similar topics.
4. Add a photo! This increases the chances of a retweet by 35%!
5. Don’t go hashtag crazy on Twitter, the maximum number recommended is just two.
6. Entertaining and useful content is better than overly promotional content and is more likely to encourage other users to engage.
7. Use the built in analytics tools. These will give you so much information to help your tweets perform better for you.
8. Consider hosting your own Twitter chat hour.
9. Repurpose your content. Got a blog? Link to it. Have a website? Include the URL. Don’t be afraid to share the same content multiple times on Twitter, within reason! As long as the tweets are spread out and at different times of the day this is fine. Tweets have such a short shelf life that the likelihood of followers seeing similar ones too often is low.
10. Engage, engage, engage. Don’t just tweet and go. Scroll through your timeline and comment. This is how the real networking magic happens.