When Instagram Reels launched it was immediately seen as an alternative to TikTok, which was of course the aim.
However, lots of people felt a quick win would be to recycle their TikTok content in Reels.
We all know that Instagram are prioritising Reels content over any other, so it made sense to focus on those and get as much content on there as possible.
However, Instagram have had enough. They are making any content produced on other platforms, containing logo’s or watermarks, less discoverable. Which means no more cross posting and re-using if you want to achieve great reach.