If you’re using Instagram there are a few things you can do to give your profile page a quick audit ready for the year ahead.
Is your handle still right for your business and is it the same as your business name or closely associated to what your business does?
Does your business name section show either your name and what you do, or your business name or product/service?
Is your image a good fit? (You don’t want bits chopped off etc) Where possible we recommend using a picture of your brand logo or yourself.
Is your bio upto date and does it contains keywords? You want it to reflect what your ideal client will be searching for.
Are you showing your website link in your bio? Make sure you use this and that the link works.