The first thing we did last week as news of the crisis in the Ukraine broke, was review all the posts we had planned for our clients and move or adjust any that we didn’t think were quite right for the times we are living in at the moment.
We’re reviewing it on a daily basis, as news breaks, to ensure that all accounts stay sensitive to any changes or information we receive via the media.
It’s crucial you do this as a company, to show your followers you are aware of the ongoing situation and are acting accordingly. We’ve got 3 key tips to help you navigate your content plans at the moment.
- If you feel it is relevant then post about the situation in Ukraine, but only if you feel it is relevant. Don’t use it to boost engagement.
- Now isn’t really the time for the hard sell. Focus on raising the awareness of your brand and your ethics and beliefs.
- It’s fine to post more light hearted content, people will be grateful for a reason to smile, but make sure it is tasteful, and you are handling the situation delicately and not using content which can be misconstrued.
