How often should I post on my Facebook Business Page?
We get asked all the time, how many times a week should I post on Facebook?
The short answer is, only when you have something interesting and useful to say, but we know you might not find that very helpful!
Facebook and social media in general has changed a lot over the last few years and businesses in particular have felt the shift enormously. Now it’s more important than ever to put quality content out, to tell stories, let people see inside and definitely don’t post for the sake of it.
Much research has been done and the general consensus is that once a day is optimal, with definitely no more than two posts a day. The balance needs to be keeping your brand at the front of everyones mind, so when they need the product/service you offer it’s you they think of, whilst not spamming them multiple times a day so they get bored and switch off, or worse still, unfollow. In fact, during research Hubspot found that some pages experienced a drop in engagement by 50% if they posted more than once per day!
It’s well worth checking out your Facebook Insights to see when your followers are online and making sure you are posting then. We wrote a blog on understanding Facebook Insights a few months ago so check that out if you’re not sure where you need to look. More often than not it’s best to post around 8pm in the evening, but that’s not always the case, so you need to take a look at your own stats. If you’re posting when the majority of your followers are online you stand the greatest chance of them seeing your content, so it’s important.
Like we mentioned earlier though, even if you’re only posting once per day it needs to be useful and interesting information. Banging out a post for the sake of it will get you nowhere and hinder your growth. Try to plan your social media in advance so you’re not sitting at your screen stuck for ideas. Even if it’s only one month ahead at a time it will help you be more productive.
Finally, it’s worth mentioning that whilst engagement is dropping on Facebook your pages are still important. They are still the go to place that people head to check out a company, and if yours is out of date, it may raise questions such as are you even still trading. Additionally people do seem less inclined to like or comment now than ever before, they read and just keep scrolling. However companies we work with are still experiencing growth, just because follows might not like a post, they are still choosing you to do business with, and that’s the main aim right?
