We still see so many competitions that are on Pages that are breaking Facebooks rules, and if you do this you are facing the very real threat of having your page removed permanently. Now make sure you read to the end as we have some great tips for getting the most out of any competitions you run.
So how should you run a Facebook competition and stick to the rules? It’s not that tricky.
You can ask people to:
Like a post
Comment on a post
Post on a page
You can’t ask people to:
Like a page
Share a post
Tag a friend in a post or comment
You can only run a competition from a Facebook Page and not a personal account and you also need to make sure your T&C are clear; state an end date, how you will contact the winner, when you’ll do it by and when they can expect the prize. Also, you must use the following disclaimer “This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook”
Facebook can change their rules at any time so we would always suggest you check them out here https://www.facebook.com/page_guidelines.php At the time of writing this post, these were the rules under their Promotions section of their T&C –
1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
a. The official rules;
b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.
Not being able to ask people to tag someone can be frustrating, it’s a great way to spread the word. However a way you can get round this is by asking people who they think deserves the prize, who they would share it with, who is the kindest person they know? They don’t have to tag them, but the chances are, they will. As long as you don’t specify they have to tag them for the purpose of the competition this is fine.
Like to Win posts are the simplest to run and the great thing about them that not many people seem to know is that if people like your post but don’t like your page, if you click on the likes on the post it allows you to invite anyone that doesn’t already like your page. This is a great bonus and can really help your page numbers grow, even though you can’t insist people like your page for a place in the competition.
You need to make sure the competition is easy to enter. People don’t want to have to write long entries or move away from the page they’re currently scrolling on to enter, so try to resist these kind of requests. Make sure the prize you are offering resonates with your audience. Are they families? Young? Working? Businesses? What prize would they want to win? The most successful competitions are appealing and easy to enter, no one wants to run a competition that no one enters. Lastly, remember it’s fine to cross promote. Tell people on Twitter you’re running a Facebook competition, include a link to it. Mention it on your website too, you want to drive as much traffic to it as possible whilst sticking to the rules so shout about it wherever you can.