Don’t be shy – Ask for reviews.

Do you receive reviews regularly from the families that attend your setting? This statistic might just make you want to prioritise it; 93% of consumers say online reviews influence their decision to buy.

Often, people don’t even think to leave a testimonial, so it’s a good idea to ask. You can do this in the form of a post on your social media that links them directly to the reviews section of your Facebook page. Instagram and Twitter don’t offer a Reviews option; however, Facebook does so point them there. You can also utilise Google for reviews too if you are registered.

Word of mouth reviews are powerful. When potential families see their friends and peers recommending somewhere they see them as a trustworthy source and know the information they are sharing is genuine.

You can share your reviews by quoting the text and including it in a new social media post, or you can screenshot the review and use that as the image. This can often work well as it is seen as more authentic social proof, people can actually see who wrote the review and when. You can also share pictures of any cards, flowers or gifts the team receive as a way of further endorsements.

Your Ofsted report is another key piece of material that can be used to champion your setting. Pick out the specific areas where they found strengths and quote them on your social media pages. An example is something like this; We’re very proud of our GOOD grading. Here’s just a snippet of what Ofsted said about us – “Staff provide a warm and welcoming environment for children and their families. Children are enthusiastic attending and parents appreciate the good care that staff take of their children”

Reviews and recommendations strengthen the credibility of your setting. They have the power to influence buying decisions and help to strengthen trust. Parents want to hear from other families and what their experience was like, it helps them to imagine themselves there and their children benefitting from similar experiences.

So ask away, when people are happy with the service they have received they are more than happy to endorse your business, they want to see you succeed, and to have played a part in that.

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